If you are new to Applepeels, I worked at Apple from 1984 until 2004. I was there to see the good, the bad, the ugly, and the great.

I was there before Steve left, while he was gone, and when he came back. Though I was asked to leave Apple in 2004, all my reviews were glowing ones including the final one that I received. Most of the people on my team were systematically eliminated from Apple within three years of my departure.

I ended my career there with a wall full of sales awards including Enterprise Manager of the Year in 2002. I would have won the award again in 2003 but management mysteriously cancelled the award that year.

My team of which I am still very proud tripled federal sales in four years, and the year I left we were tracking just under 70% growth year over year.

If you want more information than that, you can browse the handful of
Applepeels posts that remain online or you can buy my book the Pomme Company which was published in the fall of 2012.

I write about Apple because people including Apple employees still tell me that they enjoy my perspective especially in world of people who are often blinded by Apple’s fame and high stock price.

I can count on the fingers of one hand with a finger or two left the people whom I know who retired from Apple on their terms instead of being fired on forced to leave.

Someone has to tell the story of the thousands of people who kept the lights on at Apple before success found the company, and until someone else speaks up, I will continue to tell the Apple story as fairly as possible.

My perspective is that of someone who uses Macs, Windows, Linux and who is an ex-insider and an Apple computer user since August 1982.

At one time I had over 400 Applepeels posts online. None were ever challenged by Apple. I
explained my reasons for removing the posts in August 2011.

The earliest Applepeels post still on online is from 2005. It is easy to scroll forward from 2005 through the remaining posts. Just click on the link to the right of the “Main” link.

My most recent Macintosh is a 2013 MacMini but the most famous one is
my I5 iMac that was purchased in October 2010. It became the infamous iLemon. I am currently running Apple's Mavericks OS on my two Mac systems but I also have an old dual G5 system that I keep running just for the memories. You can read more about my balanced computing world at this article.

My business life is documented at my
LinkedIn profile. You will find some pre-Apple history about me at The Piedmont Awakening story that I wrote. There is some more pre-Apple history and details of our books at at my homepage.

The rest of this site provides
information about the coast of North Carolina between Beaufort and Swansboro.

This link,
Life Along The Crystal Coast, provides an overview of all information that I provide about North Carolina’s Southern Outer Banks